YouTube is social media’s big winner during the pandemic

YouTube is social medias big winner during the pandemic

YouTube saw the most significant growth of any social media app among American users during the pandemic, the Pew Research Center reported Wednesday.

The Google-owned video service saw usage grow from 73 percent of U.S. adults in 2019 to 81 percent in 2021. That was followed most closely by Reddit, which saw usage grow from 11 percent of U.S. adults in 2019 to 18 percent in 2021.

The conclusions are from a survey of 1,502 U.S. adults conducted Jan. 25-Feb. 8, 2021. The overall margin of error was plus or minus 2.9 percentage points.

YouTube’s popularity is especially high among 18- to 29-year-olds, with 95 percent of them saying they use the service. Of that age group, 71 percent said they use Instagram, 70 percent said they use Facebook and 65 percent said they use Snapchat. The study surveyed 220 people in that age group, and the margin of error was plus or minus 7.3 points.

Facebook usage remains high among Americans, with 69 percent of U.S. adults saying they visit the social network. That figure, however, has remained relatively flat over the past five years, according to Pew.

The Pew report included TikTok and Nextdoor for the first time. The report said 21 percent of Americans use TikTok and 13 percent use Nextdoor.

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